The National Council on Election Integrity plans a $4 million ad buy to run in the competitive states of Arizona, Georgia, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin. Digital ads will begin running in Michigan, Pennsylvania, and Wisconsin.
“Americans have always found a way to vote and make their voices heard,” the ad proclaims. “Help make sure every vote is counted — no matter who you voted for… While this election might feel different, we all call America home.”
Among the former officials behind the effort is Trump’s one-time Director of National Intelligence, Dan Coats.
“The most urgent task American leaders face is to ensure that the election’s results are accepted as legitimate,” Coats, who served in the Trump administration until last year, said in a statement. “Electoral legitimacy is the essential linchpin of our entire political culture.”